Tag Archive: Marketing


Congratulations, you’re published! But how can you get your books on shelves where people can see them?

Maybe you lucked out and got published with a house that has a distributor agreement; but that’s not going to get you in all stores or libraries, especially if the person in charge of ordering doesn’t know you exist. They don’t order three copies of everything, after all — or even just one. So is it worth it to talk to stores and libraries?

The short version is, yes, it is. The worst they can do is say no.

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You may or may not have heard the latest faux controversy about J. K. Rowling. No, it has nothing to do with her characters. Instead, it’s a Huffington Post writer named Lynn Shepherd complaining that Rowling is such a good author that she’s crowding out everyone else. She tells Rowling that she should just stop writing and give other people a chance. If you don’t want to click on her article, here’s the summary: Rowling has too much of a market share, which means every book she publishes is a book overlooked from another author who hasn’t become famous yet.

There has been a lot of pushback so far. I won’t post more than one link, mainly because the BBC’s article has more than enough links from successful authors who say this is ridiculous. I wasn’t even going to do more than link to that article, because every single point has been refuted multiple times by the authors linked there, and that’s just a small sample so far. What could I add? Continue reading

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