Tag Archive: Marketing


Spend enough time in sci-fi fandom and you’ll eventually be expected to take a side: is Star Wars science fiction or space fantasy?

The usual argument against including Star Wars in the hallowed halls of science fiction is “because space wizards.” However, then we have to define what “space wizardry” really is, because there’s nothing that the Jedi do that can’t be framed as ESP or psychic powers in other settings that don’t get this kind of pushback. And if we’re going to disqualify any story with vaguely-defined psychic powers, then we’ll also need to remove Star Trek, Dune, Babylon 5, Battlestar Galactica, and more.

The less-common, but still notable, objection is that it just doesn’t depend on science fiction tropes. It has spaceships and robots and other planets, but they aren’t central to the plot the way the starships of Star Trek or the titular space station of Babylon 5 are. That centrality is instead given to “space wizardry.” But, in addition to bringing us back to the question of how much ESP is too much for sci-fi, this argument overlooks the opposite issue: does putting a spaceship in a dragon-rider setting make the spaceship fantasy? Or does it make the dragons some form of science?

As you might guess, I have some thoughts on this topic, enough for more than one blog post. I’m going to go through the arguments as I see them, look at the development of the genre, offer my own definition, and even spend time on the question of soft versus hard science fiction. But, first, there’s an even more important question: why should we even care?

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Congratulations, you’re published! But how can you get your books on shelves where people can see them?

Maybe you lucked out and got published with a house that has a distributor agreement; but that’s not going to get you in all stores or libraries, especially if the person in charge of ordering doesn’t know you exist. They don’t order three copies of everything, after all — or even just one. So is it worth it to talk to stores and libraries?

The short version is, yes, it is. The worst they can do is say no.

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You may or may not have heard the latest faux controversy about J. K. Rowling. No, it has nothing to do with her characters. Instead, it’s a Huffington Post writer named Lynn Shepherd complaining that Rowling is such a good author that she’s crowding out everyone else. She tells Rowling that she should just stop writing and give other people a chance. If you don’t want to click on her article, here’s the summary: Rowling has too much of a market share, which means every book she publishes is a book overlooked from another author who hasn’t become famous yet.

There has been a lot of pushback so far. I won’t post more than one link, mainly because the BBC’s article has more than enough links from successful authors who say this is ridiculous. I wasn’t even going to do more than link to that article, because every single point has been refuted multiple times by the authors linked there, and that’s just a small sample so far. What could I add? Continue reading →